Client:
Obbe is a new skincare brand, whose 100% natural products help women with sensitive skin through herbal and natural ingredients, packed to nourish their skin and maintain its healthy balance. Obbe products are made from healthy herbal and natural premium ingredients.
Obbe is a new skincare brand, whose 100% natural products help women with sensitive skin through herbal and natural ingredients, packed to nourish their skin and maintain its healthy balance. Obbe products are made from healthy herbal and natural premium ingredients.
Challenge:
The challenge was to create a new skincare brand and line of skincare products that can be unique and recognizable from so many other skincare and serum products in the market, as well as give the look and feel of modernism, organic, natural and minimalism and make sure that the product lines can be expandable and easy to develop in the future.
The challenge was to create a new skincare brand and line of skincare products that can be unique and recognizable from so many other skincare and serum products in the market, as well as give the look and feel of modernism, organic, natural and minimalism and make sure that the product lines can be expandable and easy to develop in the future.
Approach:
The main strategy was to use colors inspired by nature and the ingredients of the products, the green colour became the main identity of the brand making the products easy to develop in the future and recognizable between the competitor's products.
The main strategy was to use colors inspired by nature and the ingredients of the products, the green colour became the main identity of the brand making the products easy to develop in the future and recognizable between the competitor's products.
Packaging
Just like the branding, the packaging took on a minimal look.
Just like the branding, the packaging took on a minimal look.
Photography
As Obbe is all about natural skincare for sensitive skin, the focus was to have authentic pictures of women
with bare skin and avoiding filters and forced smiles. The images are clean with minimal graphic elements.
As Obbe is all about natural skincare for sensitive skin, the focus was to have authentic pictures of women
with bare skin and avoiding filters and forced smiles. The images are clean with minimal graphic elements.
Marketing Materials
The designs took on a minimal look just like the branding.
The designs took on a minimal look just like the branding.
Credits
Client: Obbe Skincare
Creative Studio: Dod Branding
Executive Director: Donald Agbonifo
Art Director / Brand Designer: Donald Agbonifo
Copy Writer: Mercy Njoku
Client: Obbe Skincare
Creative Studio: Dod Branding
Executive Director: Donald Agbonifo
Art Director / Brand Designer: Donald Agbonifo
Copy Writer: Mercy Njoku
